Ok, I am going to start my first blog in my home state, I'm allowed to be a little bias when it comes to this hidden gem. Although in recent years, South Australia contiunes topping some big lists (a blog for another day!), SA is known for its stunning natural beauty, world-renowned wine regions, and diverse cultural experiences. Our state has been a popular destination for domestic tourists for many years, and the latest data suggests that this trend is continuing to grow.
According to the latest figures from Tourism Research Australia, South Australia saw 7.4 million domestic overnight trips in the year ending December 2023, a notable increase in domestic tourism. The number of domestic overnight visitors reached approximately 6.3 million, marking an increase from previous years. This influx of tourists brought significant economic benefits, with a domestic expenditure reaching $8.9 billion, an increase of 9% from the previous year. A great increase especially after the setbacks faced during the COVID-19 pandemic, this highlights just how popular South Australia has become among travelers.
So, what makes South Australia domestic tourism so appealing? For me, it's the diversity of experiences on offer. From the rugged beauty of the Flinders Ranges to the world-class wineries of the Barossa Valley and McLaren Vale, there's something for everyone. Adelaide, the state's capital, is a major attraction on its own, with its vibrant cultural festivals, stunning architecture, and acclaimed restaurants.
In addition to traditional tourist attractions, South Australia is also home to a range of unique experiences that are becoming increasingly popular with domestic visitors. For example, the state is known for its wildlife encounters, including swimming with sea lions and dolphins, as well as its outback adventures, such as camping under the stars in the Flinders Ranges.
Our unique experiences and attractions are pulling in visitors. South Australia offers wildlife encounters like swimming with the sharks or sea lions and adventurous activities like camping under the stars in the outback of the Flinders Ranges. These distinctive experiences set the state apart from other destinations.
The latest tourism numbers suggest that South Australia's tourism industry is thriving despite the recent challenges of the pandemic. With its unique experiences, stunning landscapes, and vibrant cities, South Australia is set to remain a top choice for domestic tourists for many years to come.
The South Australian Government has been proactive in promoting the state as a prime domestic tourism destination. Recently they invested in a $30 million upgrade to the Adelaide Convention Centre, This will enhance the state's capacity to host large-scale events and conferences, a key part of boosting business tourism.
Overall, South Australia's domestic tourism numbers are thriving, despite a challenging past few years. With its unique experiences, offerings, breathtaking landscapes, and vibrant city, it's no wonder domestic tourism is booming. Whether you're a local looking to explore your own backyard or a visitor from another part of the country, South Australia remains a top choice for domestic tourists and will remain popular for years to come.
Stay tuned for more tourism inspiration, stats and tips on reservations and social media for tourism operators and small businesses. Whether you are planning to streamline your systems and tech or just dreaming of outsourcing, there's always something new to discover in the ever-growing tourism industry.